Lestari, Resanti; Syahyuti; Wibawa, Berto Mulia; … - In: Cogent business & management 11 (2024) 1, pp. 1-25
performance and fills a gap by exploring the financial, market-related, and internal aspects from an SME's perspective. The … Research Description SME growth has numerous challenges despite being a sector that significantly boosts Indonesia's GDP. SMEs … marketing. This research examines the search for a form of marketing measurement that is suitable for the SME sector. Purpose of …