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Customer switching costs are an important factor in account-based services such as telecommunications, financial, insurance and brokerage services. In these businesses, existing customers incur significant costs if they switch to another provider. Such costs include physical configuration and...
Persistent link: https://www.econbiz.de/10013120753
We propose a method for estimating substitute and lost demand when only sales and product availability data are observable, not all products are displayed in all periods (e.g., due to stock-outs or availability controls), and the seller knows its aggregate market share. The model combines a...
Persistent link: https://www.econbiz.de/10013120754
We develop a novel methodology to identify competitors in markets where spatial location is an important factor of differentiation. In differentiated product markets, determining the key competitors of a focal product requires a characterization of customer demand that includes the...
Persistent link: https://www.econbiz.de/10013061464