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~isPartOf:"Commentary"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"NBER Working Paper"
~isPartOf:"Psychology & marketing"
~isPartOf:"Working paper"
~person:"Sharma, Piyush"
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Commentary
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Demystifying cultural differences in country-of-origin effects : exploring the moderating roles of product type, consumption context, and involvement
Sharma, Piyush
- In:
Journal of international consumer marketing
23
(
2011
)
5
,
pp. 344-364
Persistent link: https://www.econbiz.de/10009383484
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Deliberate self-indulgence versus involuntary loss of self-control : toward a robust cross-cultural consumer impulsiveness scale
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 229-245
Persistent link: https://www.econbiz.de/10009270621
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