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~isPartOf:"Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen"
~person:"Fairlie, Robert W."
~person:"Kleinaltenkamp, Michael"
~person:"Kühl, Rainer W."
~type_genre:"Aufsatz im Buch"
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Fairlie, Robert W.
Kleinaltenkamp, Michael
Kühl, Rainer W.
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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Wider die Commoditisierung : Ansätze zur Messung der Individualisierung
Minculescu, Ioana
;
Kleinaltenkamp, Michael
;
Pick, Doreén
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 185-208)
.
2011
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