The following study investigates consumer/fan perceptions concerning the role that professional sport organizations should play within their communities. Using level of fandom and club affiliation as variables, the paper explores the way in which consumer expectations and perceptions of...

This paper investigates the role that farmers' markets play in enhancing the social fabric of once thriving rural communities. The paper reports the findings from a comparative study of visitor motivations to two community farmers' markets in south west Alabama, one located in a rural...

Food regulatory councils, designations of origin, and protected designations of origin are critical for quality control and compliance of regulations of food production. While executing these activities, regulatory councils may also contribute to a rural region's wealth in various ways, for...