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Displays in food retailing: An evaluation from a sales perspective
Diederichs, Lorenz; Göbl, Martin - In: Journal of Applied Leadership and Management 6 (2018), pp. 47-65
Purpose: Marketing literature has previously and repeatedly outlined the positive sales effects of displays in food …
Persistent link: https://www.econbiz.de/10012031336
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Comparative Studies of National Business Cultures in the Countries of Central and Eastern Europe: the Basics for Improving International Entrepreneurship in Poland and Ukraine
Glinkowska-Krauze, Beata; Chebotarov, Iegor; … - In: Comparative Economic Research. Central and Eastern Europe 23 (2020) 1, pp. 7-18
-cultural management, cross-cultural communications, and cross-cultural marketing, including their methodological and practical aspects …
Persistent link: https://www.econbiz.de/10013204621