Kisiołek, Artur; Karyy, Oleh; Нalkiv, Liubov - In: Comparative economic research : Central and Eastern Europe 23 (2020) 2, pp. 87-102
differences between the estimates of the role of the Internet in the marketing activities of HEIs in Poland and Ukraine; (2) the … Internet tools and in marketing activities, a questionnaire survey was conducted among managers and specialists of HEIs in … Ukraine and Poland. The data served as the basis to study the level of variation, structure similarity, and consistency of the …