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Comparative marketing systems : past, present, and future
Kaynak, Erdener - In: Comparative marketing systems, (pp. 263-277). 1984
Persistent link: https://www.econbiz.de/10002209761
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Critical issues in the cross-cultural measurement of consumer dissatisfaction : developed versus LDC practices
Cavusgil, S. Tamer; Kaynak, Erdener - In: Comparative marketing systems, (pp. 114-130). 1984
Persistent link: https://www.econbiz.de/10001985216
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Comparative marketing, integrative statement
Kaynak, Erdener; Savitt, Ronald - In: Comparative marketing systems, (pp. 3-13). 1984
Persistent link: https://www.econbiz.de/10002209737
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The future directions of comparative marketing : an agenda for reseafrch priorities
Kaynak, Erdener; Savitt, Ronald - In: Comparative marketing systems, (pp. 278-285). 1984
Persistent link: https://www.econbiz.de/10002209877