Qiu, Xinlu; Cano-Kollmann, Marcelo; Mudambi, Ram - In: Competitiveness Review: An International Business Journal 27 (2017) 5, pp. 533-548
Purpose The purpose of this paper is to explore how firms achieve competitiveness by implementing design-driven innovation. Design/methodology/approach This paper is a detailed longitudinal analysis of the design innovation underpinning the Norwegian furniture industry. Using a data set spanning...