Gomes, Carlos F.; Lisboa, João V.; Yasin, Mahmoud M. - In: Competitiveness Review: An International Business Journal 13 (2003) 2, pp. 70-76
In today's highly competitive and customer oriented business environment, business firms in all sectors are looking for ways to improve customer satisfaction. In this context, textile firms are no exception. This research simulates the actual operations of a textile firm in order to show the...