Ziaee Bigdeli, Ali; Baines, Tim; Bustinza, Oscar F.; … - In: Competitiveness Review: An International Business Journal 27 (2017) 1, pp. 12-39
Purpose The need for a holistic framework for studying organisational transformation towards Servitization is implicit …. This is particularly relevant as Servitization demands consideration of both business model and organisational change. The … literature on Servitization. Design/methodology/approach The aim of the paper has been achieved through three main objectives …