Dippold, Katrin; Hruschka, Harald - In: Computational Statistics 28 (2013) 2, pp. 519-539
Results on cross category effects obtained by explanatory market basket analyses may be biased as studies typically investigate only a small fraction of the retail assortment (Chib et al. in Advances in econometrics, vol 16. Econometric models in marketing. JAI, Amsterdam, pp 57–92, <CitationRef CitationID="CR11">2002</CitationRef>). We...</citationref>