Dai, Wenqiang; Liu, Min; Chu, Chengbin; Liu, Ming - In: Computers & operations research : an international journal 161 (2024), pp. 1-17
The problem addressed in this paper is the impression allocation planning of Guaranteed Targeted Display Advertising (GTDA) problem in online display advertising market. In this problem, a publisher desires (1) an even spread of impressions, i.e., ad exposures, across various audience segments,...
