This report is based on research initiated to determine the potential role of observation methodology in market plan development. This report is based on 100 observations conduced in a supermarket dairy department. The findings have implications for market planning, merchandising and...

A consumer survey was used to identify the proportion of consumers who shop for produce at farmers' markets. A profile of the target market was developed. Characteristics of produce which are most desirable to consumers when making their purchase decision were identified. Consumers' perceptions...

The effects of consumer perceptions on attitudes toward the United States Food and Drug Administration (FDA)'s current labeling policy for GM foods are examined. Results show that as beliefs regarding potential adverse effects of GM crops on wildlife and the environment increase, consumers are...

Presents results of a study of consumers reaction to newspaper advertisement by food stores in terms of shopping habits, appraisal of advertising, use of and benefits derived from advertisements.