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Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.; Hannah, Sean T.; Allan, David - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
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The effects of corporate social responsibility on customer loyalty : the mediating effect of reputation in cooperative banks versus commercial banks in the Basque Country
Aramburu, Izaskun Agirre; Pescador, Irune Gómez - In: Journal of business ethics : JOBE 154 (2019) 3, pp. 701-719
Persistent link: https://www.econbiz.de/10011993713