Controlling outlines business policy of an enterprise, the term derives from an English word - to control - control, managing, setting rules and directing. The controller's duty is to serve the management as an economic navigator and to ensure that the company's ship reaches its profit targets....

While self esteem is important for reputation, the main goal of reputation is not “the organization to be enjoyable for others” but to set it apart from competitors. Reputation precedes faith. Values are the basis of reputation, since they determine organizational decisions. Reputation may...

Marketing Intelligence Systems are tools that allow organizations to conduct a new business, a new integrative vision that includes the customers’ needs, requirements and desires. The activity of the organization should focus on achieving them. The marketing knowledge and information held by...

In 2012, Kazakhstan initiated the first wave of People’s Initial Public Offerings (IPOs), in which some of the largest and most profitable corporations in the country went on the market. The aims of the programme are ambitious. Upon completion of the People’s IPO campaign, it is expected...