Rahimi, Roya; Thelwall, Mike; Okumus, Fevzi; Bilgihan, Anil - In: Consumer Behavior in Tourism and Hospitality 17 (2022) 1, pp. 89-106
Purpose Toward achieving a better guest experience, the current study aims to use the word frequency comparison technique to evaluate the types of attributes and services that are used most frequently in guests’ five- and one-star reviews on TripAdvisor. The working-paper also aims to...
