Sorrentino, Annarita; Ferretti, Marco; Risitano, Marcello; … - In: Consumer Behavior in Tourism and Hospitality 17 (2022) 1, pp. 17-41
Purpose This study aims to examine the effects of the servicescape on experiential state, delight and memorability in …-group analysis was used to test the moderating effects. Findings Study results confirm the predictive role of the servicescape in … recent studies have focused on the servicescape in the context of the cruise industry. This study contributes to the …