Bonfanti, Angelo; Vigolo, Vania; Gonzo, Elisa; … - In: Consumer Behavior in Tourism and Hospitality 18 (2023) 3, pp. 386-406
Purpose This study aims to examine the role of the servicescape in the customer experience management (CEM) of a themed amusement park following the COVID-19 pandemic. Considering the managers’ and customers’ perspectives, this study specifically addresses the following three research...
