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~isPartOf:"Consumer psychology in a social media world"
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Consumer psychology in a social media world
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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MIT sloan management review
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Being a likeable braggart : how consumers use brand mentions for self-presentation on social media
Sekhon, Tejvir
;
Bickart, Barbara
;
Trudel, Remi
; …
- In:
Consumer psychology in a social media world
,
(pp. 23-39)
.
2016
Persistent link: https://www.econbiz.de/10011585809
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