Morillo Moreno Milángela del C.; Morillo Moreno Marysela C. - In: Contaduría y Administración 56 (2011) 2, pp. 101-130
Competitive dynamics of organizations is usually focused on the provision of personal services as a strategic factor. In banking, personal services are inescapable, though there are many remote services (ATM, Internet), personal meetings are still used, with multiple advantages for suppliers and...