Sandra, Alvear Vega; José, Tello Ávila - In: Contaduría y Administración 59 (2014) 3, pp. 261-283
The role of spokesperson played by company executives is a recurring object of study. In this context, the managerial discourse (either oral or written), is considered a management tool. The aim of this article is to identify, describe and understand the function of the managerial discourse as...