SIEGEL, MICHAEL; KING, CHARLES; OSTROFF, JOSHUA; ROSS, CRAIG - In: Contemporary Economic Policy 26 (2008) 3, pp. 482-492
"This article investigates the relationship between alcohol advertising in magazines and youth readership, while controlling for a set of magazine and readership variables related to the demand for advertising space. It reconstructs and reanalyzes a data set including count data for alcohol ads...