Pinto, João Braz; Andrade, João de Sousa - In: Contemporary Economics 13 (2019) 3, pp. 317-334
This research aims to develop the model of corporate social responsibility (CSR) image in building brand equity as empirical support for the model proposed by Chahal and Sharma (2006) and Hoeffler and Keller (2002). Data from 564 individual potential consumers were collected using on-line and...
