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Students' perceptions and experiences of social media in higher education

Neier, Stacy; Zayer, Linda Tuncay - In: Journal of marketing education : JME 37 (2015) 3, pp. 133-143

Persistent link: https://www.econbiz.de/10011410641

The matchmaking activity : an experiential learning exercise on influencer marketing for the digital marketing classroom

Kemp, April; McDougal, Elizabeth Randon; Syrdal, Holly - In: Journal of marketing education : JME 41 (2019) 2, pp. 141-153

Persistent link: https://www.econbiz.de/10012113902

Intercollegiate social media education ecosystem

Abney, Alexandra K.; Cook, Laurel A.; Fox, Alexa K.; … - In: Journal of marketing education : JME 41 (2019) 3, pp. 254-269

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Teaching yes, and ... improv in sales classes : enhancing student adaptive selling skills, sales performance, and teaching evaluations

Rocco, Richard A.; Whalen, D. Joel - In: Journal of marketing education : JME 36 (2014) 2, pp. 197-208

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Student evaluations of teaching : are they related to what students learn? ; a meta-analysis and review of the literature

Clayson, Dennis E. - In: Journal of marketing education : JME 31 (2009) 1, pp. 16-30

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Is it possible to apply multidimensional graphical methods in the teaching and learning of economics?

Estrada, Mario Arturo Ruiz - In: Contemporary economics 7 (2013) 4, pp. 123-138

This article explores the effectiveness of applying a new multidimensional graphical method to the teaching and learning of economics. In essence, the paper extends the significance of multi-dimensional graphs to study any economic phenomenon from a multidimensional perspective. The paper...

Persistent link: https://www.econbiz.de/10010228348

The scholarship of teaching and learning in marketing education : editor's corner

Crittenden, Victoria Lynn - In: Journal of marketing education : JME 45 (2023) 2, pp. 103-108

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