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~isPartOf:"Contemporary issues and prospects in business development in Africa : celebrating the 20th anniversary of the Journal of African Business"
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Contemporary issues and prospects in business development in Africa : celebrating the 20th anniversary of the Journal of African Business
Journal of African business
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Journal of macromarketing
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The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.
;
Dadzie, Charlene A.
;
Winston, Evelyn M.
- In:
Contemporary issues and prospects in business …
,
(pp. 52-69)
.
2020
Persistent link: https://www.econbiz.de/10012136026
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