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~isPartOf:"Contemporary issues in marketing : principles and practice"
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Contemporary issues in marketing : principles and practice
African journal of business and economic research : AJBER
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International journal of business and emerging markets : IJBEM
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Digital entrepreneurship in Sub-Saharan Africa : challenges, opportunities and prospects
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Gender in management : an international journal
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Madichie, Nnamdi O.
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Contemporary issues in marketing : principles and practice
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(pp. 388-419)
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2019
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