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~isPartOf:"Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century"
~subject:"Ernährungsindustrie"
~type_genre:"Case study"
~type_genre:"Fallstudie"
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Relationships and quality management : the Pastificio Rana case study
Invernizzi, Emanuele
;
Romenti, Stefania
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 85-99)
.
2013
Persistent link: https://www.econbiz.de/10009782052
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