This volume explores the work environment in multinational corporations. To do so, it integrates studies on the organizational sciences, cross-cultural management, positive psychology and sociology within a single comprehensive framework. Twenty-two authors from six countries identify the...

Literature Review -- Theoretical Framework -- Methodology, Research Process, and Computer Programs -- Preliminary Data Analysis and Results: Descriptive Statistics and Reliability Tests -- Structural Equation Modeling: Results and Analysis -- Discussion and Implications -- Summary, Findings, and...

Status Quo in Sub-Supplier Management -- Buyer-Sub-Supplier Relationships -- Introducing the Sub-Supplier Management Framework -- Sub-Supplier Management Capabilities -- The Concept of Sub-Supplier Specific Investments as a Development Tool -- Sub-Supplier Management and Sustainability --...

Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds,...

In the rapidly changing business world, only a small percentage of firms are able to survive and prosper despite recessions, industrial evolutions and economic changes. An often-asked question is: What determines a firm’s sustainable competitive advantage? One of the most popular competitive...

Definition of Research Problem. - Introduction;Structure of Work; Objective Targets of Thesis. - Theoretical Framework -- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an Intangible Asset and a Barrier. - Perspectives on...