Part I: Introductory remarks -- 1. Doing quality collaborative research with business -- Part II: Research Models and Processes -- 2. A Framework for Undertaking Conceptual and Empirical Research -- 3. Theory building using abductive search strategies -- 4. Literature Reviews Unleashed:...

The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with...

Deals with the topic of out-licensing as a novel form of risk-sharing collaborations. The phenomenon of out-licensing is illustrated by three major case studies of Novartis, Schering and Roche as well as several smaller case studies. This book applies the Nobel Prize awarded economic theory of...

Traditionally resources for R and D projects are allocated via planning and budgeting procedures, evaluation methods and hierarchical decision-committees. This book presents resource allocation via internal markets as an alternative to such hierarchical decision procedures. Internal R and D...

Looking Beyond the Frontiers of Conventional International Business Research: Exploring Opportunities and Making a (Small, But Real) Difference -- Part I: Enriching International Business Research Agenda -- The Full Canvas: Exploring the Bright and Dark Sides of International Business Strategy...

In times of global markets, increasing competition and short product life cycles the effective and efficient management of industrial research and development (R&D) activities is of central importance for companies as well as for the whole economy. The efficient allocation of scarce R&D...