Introduction -- The Foundations: Human Needs and Cultural Background -- Culture in Economic Thinking -- Cultural Background and Economic System -- The Effect of Cultural Background on Incentives, Growth and Distribution and Vice Versa -- Cultural Background and Rationality -- The Cultural...

Funktionale und institutionelle Elemente -- Zur Internationalisierung der deutschen Unternehmen -- Institutions and Internationalisation Strategy -- Mergers & Acquisitions im globalen Umfeld -- Alliance Capabilities and Alliance Performance -- The Strategic Position of SMEs in the...

"Democratic institutions ostensibly serve the common good. Yet democratically elected leaders face varied incentives. Politicians must balance the public's welfare with demands from interest groups that run counter to the common good. Nowhere is this balancing act more apparent than in the area...

Grundlagen und Strategien der Service Excellence -- Service Excellence -- Insights into Service Excellence -- Competing in the Future: How Can Firms Nurture Service Superiority -- Integrierte Kundenorientierung als Treiber der Service Excellence -- Werteorientierungen von BWL-Hochschullehrern...