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. Sandra Bramhoff untersucht das Underpricing-Phänomen bei kleinen Unternehmen in Deutschland im Zeitraum von Oktober 2005 bis …
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The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with...
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