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~isPartOf:"Controlling-Praxis"
~isPartOf:"Lehrbuch"
~isPartOf:"SpringerLink / Bücher"
~language:"deu"
~language:"slv"
~person:"Reinecke, Sven"
~subject:"Behavioural finance"
~subject:"Comparison"
~subject:"Innovationsmanagement"
~subject:"Marketing management"
~subject:"Mikroökonomik"
~subject:"Schätzung"
~subject:"Strategic management"
~type_genre:"Hochschulschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Lehrbuch"
~type_genre:"Sammelwerk"
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Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Kuß, Alfred
;
Tomczak, Torsten
;
Reinecke, Sven
-
2007
-
5., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10003516884
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Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Tomczak, Torsten
;
Kuß, Alfred
;
Reinecke, Sven
-
2009
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003856145
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