in a sponsorship context. The findings suggest that market orientation and collaborative communication are both important …

the strategic alliance encourages an integrated, unified working environment. A study of the communication networks in a … major strategic alliance project was undertaken in November 2000. This involved conducting a communication audit that …’s team role profiles. The paper discusses the principal factors affecting internal communication, as revealed from the …

Much of the communication strategy literature propounds the ideal of integrated communications. To support the … achievement of an organisation’s aims and goals and to prevent a fragmented image of the organisation emerging, all communication …/20”, a communication strategy recently put in place by a company providing supply chain management to the international oil …

Identifies and analyses the unique communication challenges arising from the employment of mobile service engineers, in …‐to‐face communication management contexts, without the advantages of either. The paper therefore begins by examining closely the … communication dynamics that distinguish this “dispersed” work situation from others and make it particularly challenging, and then …

times and places within an organization. This article explores the communication strategies employed by uninspired leaders …

internal communications, nor did it have a written internal communications strategy. The use of communication audits had also … communication audit questionnaire, and a critical incident approach. The results showed a general dissatisfaction in respect of … communication and specific dissatisfaction in relation to particular areas of the organisation. The implications of the findings for …

Examines the nature and success of corporate communication initiatives within a large retail franchise organization …. Challenges faced by communication strategists in franchised organisations are discussed and initiatives for overcoming these … instigated policy is outlined. The research, centred on corporate communication tools, found strong franchisee awareness of …

This is a case study of USA‐Japan intercultural communication, analyzing a one‐hour meeting between a US manager, a … make their approach in order to understand each other and co‐construct the conversation in intercultural communication in …

attempts to determine the place of financial communication in the company with regard to its general situation. Design … communication needed so as to prepare for the first public share issue. Examines the initial results of a quantitative analysis … (carried out by means of a questionnaire) of the importance attached to financial communication by managers of firms present on …