Showing 1 - 10 of 107
Purpose – The purpose of this paper is to seek to understand the differences in image repair strategies adopted by two governments that operate in the Western and Asian societies when faced with similar crises. Design/methodology/approach – Textual analyses are presented of communication of...
Persistent link: https://www.econbiz.de/10014691781
The launch of the Mercedes‐Benz A‐class in 1997 was greeted with enthusiasm by the international motoring community until the Swedish “elk‐test” was performed. A spate of toppling cars was not how Mercedes‐Benz had pictured the launch of their new, safe supermini. Early public...
Persistent link: https://www.econbiz.de/10014691505
Purpose – A good corporate image is important to organizations. However, little is elaborated on how organizations can work on their images. This study seeks to explicate the types of image management before, during, and after a crisis through the development of the crisis pre‐emptive image...
Persistent link: https://www.econbiz.de/10014691808
Purpose – The purpose of this paper is to examine some of the problems associated with the prevailing rhetoric in … examines the prerequisites that must exist for corporate communication based on nonviolent rhetoric to be effective. The … nonviolent rhetoric to prove effective are discussed. Findings – Corporations seek to establish and modify relationships by …
Persistent link: https://www.econbiz.de/10014691643
Purpose – The paper seeks to conduct a qualitative analysis to determine if organizational attempts to communicate positive images affect consumer perceptions of organizational effectiveness. Design/methodology/approach – Through a rhetorical analysis, the authors categorized responses into...
Persistent link: https://www.econbiz.de/10014691659
the role of apologia within this body of literature. Findings – Apologia, a rhetoric of self‐defense, has a strong …
Persistent link: https://www.econbiz.de/10014691760
Purpose – The purpose of this paper is to study three apologies or statements offered by the Vatican and/or Pope Benedict XVI after a much‐debated lecture at the University of Regensburg in Germany in 2006. The rhetorical model of apologizing and apologetic ethics proposed by Hearit is...
Persistent link: https://www.econbiz.de/10014691761
corporate social responsibility (CSR), corporate reputation and client-perceived value, and to assess the moderating role of …
Persistent link: https://www.econbiz.de/10014691934
Purpose – How organizations’ pasts are presented to the public is crucial, because this presentation shapes corporate reputations. Increasingly, various actors contribute to the public remembering of organizations with new information and communication technologies (ICTs). The purpose of...
Persistent link: https://www.econbiz.de/10014692232
Addresses the value‐added benefit to be gained from employee communication costs. Asserts that psychological profiling does not always acknowledge or process identifiable communication variables as competence factors in decision making or for advanced training needs analysis. Supports the...
Persistent link: https://www.econbiz.de/10014691473