Olfat, Mohammad; Ahmadi, Sadra; Shokouhyar, Sajjad; … - In: Corporate Communications: An International Journal 27 (2021) 1, pp. 91-109
Purpose: This study through the lens of social learning theory and using the stimulus-organism-response (S-O-R) framework aims to show that employees' social-related use of enterprise social media (ESM) can positively affect their intentions to purchase the fashion products used by their...