Showing 1 - 10 of 23
how the media contributed to this campaign by the coverage it was afforded. Focusing on an area of London, the views of …
Persistent link: https://www.econbiz.de/10014691498
The launch of the Mercedes‐Benz A‐class in 1997 was greeted with enthusiasm by the international motoring community until the Swedish “elk‐test” was performed. A spate of toppling cars was not how Mercedes‐Benz had pictured the launch of their new, safe supermini. Early public...
Persistent link: https://www.econbiz.de/10014691505
representation of female athletes in the media. This paper outlines the results of two studies designed to investigate the coverage … of female participation in sport by newspapers and television companies in the UK. Both studies involved a media watch …. The results of both studies indicated that the British media give preference in their coverage to male athletes, often …
Persistent link: https://www.econbiz.de/10014691508
The purpose of this study was to achieve objective information about how media delivered messages to cover an issue …. Through the discussion of issues and issue management, the relationship between media exposure and issue handling by media was … investigated and then the issue life cycle was applied to the Microsoft antitrust trial case. A new formula for measuring media …
Persistent link: https://www.econbiz.de/10014691512
In what way do Dutch newspapers report about large Dutch enterprises and to what extent are differences in media … coverage caused by business‐related variables and/or media related variables? A content analysis of 2,354 articles from Dutch …
Persistent link: https://www.econbiz.de/10014691530
took place in Sydney, prior to and during the 2000 Olympic Games. Printed media were observed for a period of five to six … role in sport advertisement issues in the particular print media. It also concluded that the selection procedures that …
Persistent link: https://www.econbiz.de/10014691532
Purpose – A good corporate image is important to organizations. However, little is elaborated on how organizations can work on their images. This study seeks to explicate the types of image management before, during, and after a crisis through the development of the crisis pre‐emptive image...
Persistent link: https://www.econbiz.de/10014691808
Examines corporate fraud and its relationship with the media. Discusses rise in volume of fraud, due to technological … by journalistic investigation, but concludes that too much is demanded of news media and its resources and expertise is …
Persistent link: https://www.econbiz.de/10014691838
The last number of years has seen a growing importance placed on media relations by police forces throughout the UK …. This has resulted in an increased concern with public relations practice and in particular that area focused on media … the Metroplitan Police, Strathclyde, has been throughout the 1990s at the forefront in developing more pro‐active media …
Persistent link: https://www.econbiz.de/10014691843
Tests new proposed tools for measuring media exposure in a crisis management situation. A theoretical formulae based on … proposed formulae was generally successful. The outcomes showed that diverse comparisons of media exposure are possible through …
Persistent link: https://www.econbiz.de/10014691844