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Assessing the CPRS Pathways to the Profession competency framework
Killingsworth, Colleen; Flynn, Terence - In: Corporate Communications: An International Journal 21 (2016) 2, pp. 177-194
Purpose – The purpose of this paper is to assess the leadership skills and competencies defined in the Pathways to the … frameworks as professional associations, such as the Canadian Public Relations Society, take leadership positions in providing … leadership. Further this research sought to assess the value of academic and professional credentials necessary for participation …
Persistent link: https://www.econbiz.de/10014692024
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Profiling practitioners in British companies
Dolphin, Richard R.; Fan, Ying - In: Corporate Communications: An International Journal 5 (2000) 4, pp. 197-204
This article reports an empirical study conducted in 20 British organisations with a focus on the director of corporate communications. It examines the origin and role of corporate communication executives and identifies those essential characteristics that constitute the most successful...
Persistent link: https://www.econbiz.de/10014691479
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Practitioner perceptions of corporate reputation: an empirical investigation
Bennett, Roger; Kottasz, Rita - In: Corporate Communications: An International Journal 5 (2000) 4, pp. 224-235
Owner‐managers or managing directors of 106 UK public relations consultancies completed a questionnaire concerning the extent of their firms’ client reputation management activities and their attitudes and opinions about reputational work. The results suggested widespread interest in the...
Persistent link: https://www.econbiz.de/10014691480
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Public relations research: a tripartite model
Grunig, Larissa A. - In: Corporate Communications: An International Journal 5 (2000) 2, pp. 75-80
Explores the resurgence of interest in public relations as relationship building; and the three‐stage model that has been developed to research this. Concludes that the present chaotic environment requires public relations professionals to assume the responsibility of identifying the...
Persistent link: https://www.econbiz.de/10014691483
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Social capital: reconceptualizing the bottom line
Hazleton, Vincent; Kennan, William - In: Corporate Communications: An International Journal 5 (2000) 2, pp. 81-87
Examines social capital as a theoretic construct with the potential to enhance our understanding of public relations contribution to the organizational bottom line. There are three classes of outcomes: increased and/or more complex forms of social capital, reduced transaction costs, and...
Persistent link: https://www.econbiz.de/10014691484
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Business protocol: a public relations approach
Cortes, Angélica C. - In: Corporate Communications: An International Journal 5 (2000) 3, pp. 140-143
Academic research concerning the implications of international business protocols is practically nonexistent. Most information is in the practitioner literature, is scattered and tends to focus on do’s and don’ts of etiquette rather than protocol. The results of this research shows that...
Persistent link: https://www.econbiz.de/10014691489
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Australian public affairs: links to European corporate communication
Tixier, Maud - In: Corporate Communications: An International Journal 5 (2000) 3, pp. 152-157
The Australian social and political environments have broadened the traditional “public affairs” function to include specific tools, such as environmental communication, corporate giving, issues management and community relations. Future trends indicate a more strategic “public affairs”...
Persistent link: https://www.econbiz.de/10014691491
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Beyond professionalism: a government relations model
Elmer, Paul - In: Corporate Communications: An International Journal 5 (2000) 4, pp. 190-197
This case study explored the nature of professionalism in UK Government public relations. In addition to using established functional models of professionalism, the study tested a market‐based model of professional value, first conceived by sociologist Thomas Brante, and sought to examine the...
Persistent link: https://www.econbiz.de/10014691496
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Accounting for public relations: exploring radical alternatives
Elmer, Paul - In: Corporate Communications: An International Journal 6 (2001) 1, pp. 12-17
Despite continuing interest in assessing the effectiveness of public relations activities the resulting asset, termed goodwill, continues to be regarded as intangible. As a result its financial value is framed within formally‐constituted functional definitions and a conceptual environment that...
Persistent link: https://www.econbiz.de/10014691500
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Corporate social responsibility – a PR invention?
Frankental, Peter - In: Corporate Communications: An International Journal 6 (2001) 1, pp. 18-23
Considers the paradoxes inherent in the phrase “corporate social responsibility”. These include procedures of corporate governance, the market’s view of organizations’ ethical stances, the lack of clear definition, acceptance or denial, the lack of formal mechanisms for taking...
Persistent link: https://www.econbiz.de/10014691501