Examines the impact of corporate identity management on the employees’ attitudes towards the organization, as well as their willingness to accept its premises in the way they conduct organizational business. Argues that this knowledge is critical to our understanding of how external relations...

Purpose – To engage a critical discussion on the challenges raised for employees as corporate brands increasingly address moral issues. Design/methodology/approach – The paper links theories on corporate branding informed by marketing with theories on employee identification informed by...

Purpose – In an attempt to gain insight in the contribution of organizational communication to work perceptions, this paper investigates both direct and indirect relationships between supervisor communication and employees' affective organizational commitment. Regarding the indirect...

Purpose – The study was designed to generate and test a model of employee cynicism toward organizational change from the communication perspective in a higher education institution. Design/methodology/approach – Using the theoretical framework of social information processing (SIP), the...

Purpose – The purpose of this paper is to demonstrate how language workers' perceived organisational distances and professional constellations affect their assessment of a language initiative and thereby underline the importance of micro‐level factors to the implementation of a corporate...

Purpose – The purpose of this paper is to conceptualize a model indicating the impact of corporate identity management on managing relationships with employees in organizations. Design/methodology/approach – This is an analytical paper consisting of a literature study of relevant literature,...

Purpose – The purpose of this paper is to investigate and measure employees' perception of actual and desired corporate ethical values as a component of corporate identity within a major UK financial institution, against a comparison with their employees' own individual ethical values....

Purpose – This paper aims to analyze the communication processes from both a management and an employee view during a corporate value implementation process within a Danish windmill company. The purpose of this paper is to develop further understanding of the potential problems that may occur...

Purpose – The purpose of this paper is to question the appropriateness of approaching business ethics communication from within a corporate communication or intercultural management framework as the normative stances of these two frameworks are seen to differ with regard to how global...

Purpose – This study is a part of two sequential studies (quantitative and qualitative) carried out to study the impact of managerial communication on employees’ attitudes and behaviours. The paper aims to discuss this issue. Design/methodology/approach – Using the critical incident...