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Country of origin association in retail and wholesale branding
Rashid, Arooj; Barnes, Liz - In: Country of origin effect : looking back and moving forward, (pp. 20-39). 2019
Persistent link: https://www.econbiz.de/10012008489
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Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah; Phau, Ian; Cheah, Isaac - In: Country of origin effect : looking back and moving forward, (pp. 84-105). 2019
Persistent link: https://www.econbiz.de/10012008497
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Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao; Von der Heidt, Tania - In: Country of origin effect : looking back and moving forward, (pp. 106-127). 2019
Persistent link: https://www.econbiz.de/10012008501
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Introduction: Country of origin effect : looking back and moving forward
Cheah, Isaac; Phau, Ian; Aiello, Gaetano - In: Country of origin effect : looking back and moving forward, (pp. 1-2). 2019
Persistent link: https://www.econbiz.de/10012008484
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How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin; Brodowsky, Glen H.; Lee, Seonsu - In: Country of origin effect : looking back and moving forward, (pp. 3-19). 2019
Persistent link: https://www.econbiz.de/10012008485
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The moderating influence of country of origin information seeking on homophily and product satisfaction
Van Esch, Patrick; Northey, Gavin; Duffy, Sarah; … - In: Country of origin effect : looking back and moving forward, (pp. 40-56). 2019
Persistent link: https://www.econbiz.de/10012008494
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Consumer knowledge of country of origin of fresh food at point of purchase
Holdershaw, Judith; Konopka, Roman - In: Country of origin effect : looking back and moving forward, (pp. 57-70). 2019
Persistent link: https://www.econbiz.de/10012008495
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Why country of origin still matters in food retailing : implications for promotion management research
Insch, Andrea; Cuthbert, Ron - In: Country of origin effect : looking back and moving forward, (pp. 71-83). 2019
Persistent link: https://www.econbiz.de/10012008496
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Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel; Cheah, Isaac; Phau, Ian - In: Country of origin effect : looking back and moving forward, (pp. 128-148). 2019
Persistent link: https://www.econbiz.de/10012008503