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Cowles Foundation discussion paper
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Despotakis, S., & Yu, J. (2022). Multidimensional Targeting and Consumer Response. at Management Science
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From Little's law to marketing science : essays in honor of John D.C. Little
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Ke, T. T., Shin, J., & Yu, J. (2022). A theory of brand positioning: product-portfolio view. at Marketing Science
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MIT sloan management review
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Shin, J., & Yu, J. (2021). Targeted advertising and consumer inference. Marketing Science
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Demand externalities from co-location
Sen, Boudhayan
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Shin, Jiwoong
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Kumudini
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2012
Persistent link: https://www.econbiz.de/10009510014
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The benefit of collective reputation
Neeman, Zvika
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Öry, Aniko
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Yu, Jungju
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2016
Persistent link: https://www.econbiz.de/10011647546
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