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~isPartOf:"Cracking the code : leveraging consumer psychology to drive profitability"
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Cracking the code : leveraging consumer psychology to drive profitability
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Vorausschau und Technologieplanung : 2. Symposium für Vorausschau und Technologieplanung, Heinz-Nixdorf-Institut ; 9. und 10. November 2006, Schloss Neuhardenberg
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Where to draw the line? : managerial implications of behavioral research on deceptive advertising
Xie, Guang-xin
;
Boush, David M.
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 89-111)
.
2012
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