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~isPartOf:"Cracking the code : leveraging consumer psychology to drive profitability"
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Cracking the code : leveraging consumer psychology to drive profitability
Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing research : JMR
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Management Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of business and economic perspectives
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic psychology : research in economic psychology and behavioral economics
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The Journal of Business
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Vanderbilt Owen Graduate School of Management Research Paper
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Journal of Economic Psychology
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Marketing Letters
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Monograph series in finance and economics
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Organizational Behavior and Human Decision Processes
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Statistical Methods and Applications
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Transportation Research Part B: Methodological
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Debating development : [NGOs and the future]
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European Journal of Operational Research
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Foundations and trends in marketing : FTMKT
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Handbook of consumer psychology
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business Research
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Journal of Consumer Research
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Journal of International Development
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Journal of behavioral decision making
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Journal of consumer behaviour : an international research review
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Journal of retailing
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Just Sustainabilities
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Just Sustainabilities Ser.
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Macmillan international political economy series
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Consumer tunnel vision and implications for managing the marketing mix
Posavac, Steven S.
;
Sanbonmatsu, David M.
;
Jain, …
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 45-65)
.
2012
Persistent link: https://www.econbiz.de/10009348442
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Comparative advertising research : a review and research agenda
Hsieh, Meng-hua
;
Blower, Kyra
;
Li, Xingbo
;
Jain, …
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 132-158)
.
2012
Persistent link: https://www.econbiz.de/10009349525
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