Narrow search
Showing 1 - 2 of 2
Cover Image
Customer value : theory, research, and practice
Woodside, Arch G.; Golfetto, Francesca; Gibbert, Michael - In: Creating and managing superior customer value, (pp. 3-25). 2009
Persistent link: https://www.econbiz.de/10003826391
Cover Image
Competence-based value framing for business-to-business customers
Golfetto, Francesca; Zerbini, Fabrizio; Gibbert, Michael - In: Creating and managing superior customer value, (pp. 343-377). 2009
Persistent link: https://www.econbiz.de/10003826497