Roth, Steffen; Schneckenberg, Dirk; Tsai, Chia-Wen - In: Creativity and Innovation Management 24 (2015) 2, pp. 300-306
Gamification has recently been receiving increased attention in corporate innovation and business research alike. In … this article, we first outline the main streams of research on gamification in the creativity and innovation literature. We … contexts. Thus referring to research fields as different as business model innovation, design thinking and crowdsourcing, we …