Drewel, Marvin; Özcan, Leon; Koldewey, Christian; … - In: Creativity and Innovation Management 30 (2021) 2, pp. 412-430
Digital platforms have been reshaping the structure of whole industries. Whereas previous developments mainly have taken place within the business-to-consumer (B2C) or consumer-to-consumer (C2C) market, the business-to-business (B2B) market is at the edge of the so-called platform economy....
