This article analyses value preferences and basic cultural behavioural patterns in two fairly diverse countries/societies: Britain and Yugoslavia. It is, from the very outset, assumed that both countries are undergoing a period of significant social changes, both political and social. The UK is...

Focuses on business investments by Singaporean Chinese in Mainland China vis‐à‐vis the impact of the knowledge of the Chinese language, culture etc. on business success. The literature has shown four critical factors namely culture, guanxi, negotiation and communication as important...