, collectivism, femininity, high uncertainty avoidance, and long‐term orientation, can bring about customer’s repeat purchase …

Individualism collectivism measures, along with decision styles, are examined in Taiwan. About 600 questionnaires were …

Conceptually examines the effect of individualism/collectivism on the tenets of equity theory. It is the view of the …, but a subset of the theoretically grounded equity principle appropriately integrating the cross‐cultural individualism/collectivism … dividualism/collectivism separately affects each component. The derived model and subsequent discussion should provide researchers …

experiences of work, work attitudes, work dynamics and work behaviours; and links each to the cross‐cultural online communication …

of collectivism interacts with workplace attributes to influence organizational commitment. Design … significant two‐way interaction between the cultural dimension of collectivism and organizational rewards on employees’ commitment …

Eastern settings would be well‐advised to take cultural aspects such as collectivism into consideration. Originality …

individualism‐collectivism value dimension by itself does not capture the differences between the Chinese and American sample …, although the two groups do not differ significantly on the collectivism‐individualism dimension. In study 2, which entails … orientation, their focuses are fundamentally different. Originality/value – The well‐established collectivism …