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~isPartOf:"Cross cultural & strategic management"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Psychology & marketing"
~subject:"Chinesen"
~subject:"Consumer behaviour"
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Emotions in fear communication : a cross-cultural neuromarketing approach
Mas, José M.
;
Gómez, Andrés
;
Carrero, Oliver
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 697-718
Persistent link: https://www.econbiz.de/10014518784
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