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~isPartOf:"Cross cultural & strategic management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~person:"Lee, Eun Jung"
~person:"Richard, Marie-Odile"
~subject:"Cultural identity"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Cultural identity
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1
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Lee, Eun Jung
Richard, Marie-Odile
Cleveland, Mark
12
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10
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5
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5
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4
Voyer, Benjamin G.
4
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3
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Cross cultural & strategic management
Journal of business research : JBR
Psychology & marketing
The journal of business & industrial marketing
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ECONIS (ZBW)
3
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Language influence in responses to questionnaires by bilingual respondents : a test of the Whorfian hypothesis
Richard, Marie-Odile
;
Toffoli, Roy
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 987-994
Persistent link: https://www.econbiz.de/10003887610
Saved in:
2
A prototype of multicomponent brand personality structure : a consumption synmbolism approach
Lee, Eun Jung
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10009716190
Saved in:
3
Consumption of products from heritage and host cultures : the role of acculturation attitudes and behaviors
Kizgin, Hatice
;
Jamal, Ahmad
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
82
(
2018
),
pp. 320-329
Persistent link: https://www.econbiz.de/10011771903
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